Digital Marketing is a platform where you can do a lot of things like SEO, SMM, and so on. For SEO (Search Engine Optimization), there are two types, On-page SEO and Off-page SEO. In On-page SEO, we have to manage the sites by adding appropriate keywords to the site, checking page speed, image optimization, doing some technical things for improving the performance and Health of the website. That can lead to improving our Website Score. We can use many tools like Semrush, SEO optimizer, and other tools for checking our Site health and errors we are having on our website.
But in Off-page SEO, we have to do SEO on off-page like promoting our websites by doing backlinks for the website. These backlinks can be any type like Directory submission, Social Bookmarking, Image submission, Video submission an Article submission, and so on. These backlinks can give so many leads to our website.
Apart from this, we can also promote our website through Ad campaigns. Campaign in the sense, we have to pay for getting high rank in the SERP (Search Engine Result Page). We can also get a good rank through Organic leads, but that may take more days and we have to work a lot to get a good rank in SERP. If we have to promote our website or to market our products we can definitely go for the paid Ads as they can show our products to the users. So, these are the difference between On-page SEO and Off-page SEO.
In SMM (Social Media Marketing), Everyone knows about social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc., In social media, we can do creative posters as they can attract people and may lead to improve engagements. We can use some trending hashtags so that can reach so many people and give engagement to our site. These are the other ways we can promote our website or products. As social media is the platform where we can find everyone active on a daily basis, we can use it very effectively to market our websites.