What is Social Media Optimization?

social media optimization

Social Media Optimization is managing and growing an organisation’s online presence through Social Media Networks.It is used to increase awareness of your products or services,helps to engage with your customers and maximise your SEO approach.The SMO establishes the Internet authority of the brand and ensures a solid digital presence for the firm. In short, it is the best way to get more engagement as well as increase your business visibility.

Relationship with optimization for search engines

Search engine optimization, or the process of building a website in such a way that it ranks as highly as possible on search engines, is becoming an increasingly significant component. Users’ recommendations on social media sites like Reddit, Facebook,   Tumblr, Twitter, YouTube, LinkedIn, Pinterest, and Instagram are increasingly being used by search engines to rank websites in search engine result pages. The implication is that when a user on a social network shares or “likes” a webpage, it counts as a “vote” for that webpage’s quality. As a result, search engines can use these votes to appropriately rank websites in search engine result pages. Furthermore, Google has adapted its algorithm to consider your page’s engagement as a ranking factor.In addition to the number of SEO techniques you perform, it is now necessary to create content that has more likes and shares when compared to its competitors.When SMO is utilised effectively it can be your greatest assets for improving your site’s organic ranking.

How to optimize SMO

1)Choose the right platforms

You need to decide on which platform is best suited for your potential audience and what type of content will engage users. Each Social Networks cater to a wide demographic of users and SMO will tailor the content accordingly.

2)Usage of Relevant Hashtags

Research trending hashtags that are relevant to your niche and place them strategically in your posts especially on hashtag-driven platforms like instagram and twitter.

3)Network Specifications

When developing Social Media posters follow certain guidelines and specifications like aspect ratio, character limits and the number of hashtags.

Social media Management tools like Hootsuite helps to plan and organise content according to network’s specifications

4) Monitor Performance Regularly

Analyse the performance of your post based on the Social Media Insights. Continuous analysis will increase your understanding of your brand’s performance and will get a clear picture of what kind of content performs best to achieve your business goals.


SMO has resulted in increased online compliance of customers, resulting in increased sales and profits. It helps in promoting your brand by allowing you to explore the unlimited potential of the market.It helps to connect with your potential audience and aids you to extend your business’s reach and also increases opportunities for people to link to your business’s website.It consistently connect all of your social media account in a branded network and guides your target audience where you want them to go.