Digital Marketing is constantly changing as people spend more time on the internet and the demand for technology is accelerating.  With updates in algorithms, tools and the evolution of technology it will be overwhelming for people to keep up with the current digital marketing trends. Below are the few digital marketing trends that will dominate in 2023.

1)Personalised Marketing

With the advent of new technologies one of the digital marketing trends that will pave the way in 2023 is personalised marketing. Businesses will collect more data about their customers and this data will be used to create highly personalised marketing campaigns that cater to each customer’s requirements and interests. This is achieved by incorporating AI driven marketing platforms into their strategies that collects real-time  data about customer’s preferences and behaviour.

personalization marketing

2)Rise of Visual Content

One of the key contributors to Digital Marketing is visual content. It will play a huge role in 2023 as it reaches your target audience easily. With the increasing rise in social media platforms like Instagram, and LinkedIn people like to see more visual content than ever.  As a result, businesses need to create engaging and visual content that attracts the target audience’s attention.

Visual content adds more emotions and makes your online experience more powerful. Almost all social media platforms support live video and are expected to soar in 2023. Videos are captivating and engaging.

Visual Content

3) Increase in Influencer Marketing

One of the digital marketing trends that will dominate in 2023 is influencer marketing. In the coming year, we can expect more businesses to invest in influencer marketing as it is one of the best ways to reach potential audiences.  In 2022, we saw a gradual increase in influencer marketing, and this trend will continue to grow in 2023. Business investing in long-term or multiple influencer relationships will benefit and is one of the best marketing strategies.

This type of marketing was used only by a handful of marketers but now almost every business is collaborating with these influencers to generate a great ROI. But Businesses should be careful when choosing their influencer as they have to understand exactly what type of influencers they need for their brand to reach the relevant audience.


4)Messaging Platforms

Realtime Messaging platforms have become a great way to reach the potential audience efficiently. Chatbots will become realistic and sophisticated thereby useful for businesses.

These messaging platforms will fill the need for instant responses and offer better human interactions. Messaging apps in social media like WhatsApp, Facebook, and Instagram messenger provides direct and personalized services and makes communication convenient.


5)New targeting solutions

In 2023, more browsers will block more ads and third-party cookies will become obsolete. Google Analytics will be updated and the Updated Google Analytics 4  will track website engagement on marketing sites and deliver a customized experience.

GA4 uses event-based analytics instead of session-based and collects both website and app data to better understand the audience journey.  It aids in understanding and improving e-commerce apps. You can also manage and minimize the collection of user data and also understand how your marketing activities influence your conversions.

New targeting solutions

6)Increased use of AI and Machine Learning

In 2023, there will be a rapid increase in AI and machine learning that takes over the digital marketing world. These technologies will aid businesses to automate customer segmentation, campaign management and generation of leads. It improves the overall effectiveness of digital marketing campaigns and is considered as one of the prominent features for future marketing.

Increased use of AI and Machine Learning

7)Automated Email Marketing

The most trustworthy social media channel is Email Marketing as it is a great way to communicate with your customers. Personalized emails are an excellent way to grab your customer’s attention and build a more engaged customer base.

Automated Email Marketing


As a digital marketer, it’s essential to know about the current digital marketing trends and be future-ready for the digital marketing strategies of tomorrow to stay on top of the competitors. As marketing trends keep on changing it’s important to understand the needs of the audience and communicate with them consistently. So it’s necessary to keep an eye on the changing trends because they will create an impact on your business.

Digital marketing is becoming more popular and is also constantly changing so adapting to a changing market is critical. With the evolving technologies, algorithms updates, and tools it’s difficult to keep up with the current trends and it is overwhelming. As we move forward towards 2023, it’s important to keep an eye on Digital Marketing trends.

If you are looking to take your business to the next level, we welcome you to join Makolet Scholars and embrace all recent digital marketing trends by opting for our  Digital Marketing Training Program. Our course curriculum offers comprehensive and practical hands-on guidance that enriches your knowledge and accelerates your career growth.

young woman reads a magazine sitting on an armchair in her home

Leave a Reply

Your email address will not be published. Required fields are marked *